The Coliseum :: essays papers

Architecture of the ancient Roman Empire is considered one of the most impressive of all time. The city of Rome once was home to more than one million residents in the early centuries. The Romans had a fine selection of building monuments in the city of Rome including the forums for civic services, temples of worship, and amphitheaters for recreation and play. The Romans made great use and pioneered great architecture mechanisms including arches, columns, and even mechanical elements in pulleys and early elevators. However, when one tends to think of great buildings, one building stands out in Rome. This building is the Flavian Amphitheatre, or better Known as the Coliseum. The Coliseum is the greatest standing building of Rome, and one of the most recognized worldwide architectural achievements to this day. The amphitheater is a type of architecture that was without Greek precedents. This makes sense since its primary purpose was to hold gladitiator fights and brutal shows which were banned in Athens at the time. Such events held in Roman amphitheaters were horseracing, gymnastics, mock cavalry battles, footraces, prizefighting, wrestling, fights between animals, between men, animals and men, and even naumachiae, or mock sea battles. The great building although fitting and plain in design to its surroundings of Rome still stood out due to its sheer monstrosity and oval shape. Although the site viewed today is still a marvel, back in the days of its prime it was a spectacular site that would be difficult to apprehend with only words. The emperor given credit for the idea of the coliseum was Vespasian. Building commenced around 72 AD. But Vespian would not live to see his greatest accomplishment finished. Titus, Vespasian's son, completed his fathers dream around 80 AD. The dedication of the Coliseum was a lavish gladiator show that lasted for exactly one hundred days in which over nine thousand animals were killed. A typical day at the Coliseum show usually started with a bloodless comic relief battle, often times with dwarfs, women, or cripples battling with wooden objects. The gladiator fights were the most popular and prominent fights. These featured two highly trained men battling for courage, strength, and dignity. They would often rather take a blow and stand strong than whimper and run in defense. It is written that famous women would even leave their husbands for famous gladiators, which were known to be very scarred and ugly by Roman standards.

Ethics in Practice Case: Is There a Market for a Sustainable Hamburger? Essay

Coperate Citizenship: Social Responsibility, Responsiveness, and Performance â€Å"Ethics in Practice Case† Is There a Market for a Sustainable Hamburger? 1)Is the world ready for a socially responsible hamburger? Yes, I believe the world or at least the United States is ready for a socially responsible hamburger chain such as â€Å"Bugerville†. Any company that can be socially responsible but still produce a good product should be an example for other business not doing the same. How much would I be willing to pay assuming the burgers really taste good? I guess the amount I would be willing to pay would be somewhere market average or above just because they are socially responsible by buying local meat with no additives and powering their business with local treadmill power versus McDonald’s who has not taken the extra step to improve on their social responsibility. 2)What tensions among its economic, legal, ethical, and philanthropic responsibilities do you think are most pressing to â€Å"Burgerville†? Out of all the issues I believe â€Å"Burgerville† would have economic responsibility pressing them the most considering the prices might be a bit higher than others just because the go above and beyond the legal, ethical, philanthropic responsibilities. I do not believe this would be a pressing issue to the point of any major concern. 3)Does â€Å"Burgerville† sound like a business that might work in Oregon and Washington, but maybe not elsewhere? No, I believe it could be a business that would work and do well in several other places in the United States. It may not be able to use wind power in every state for instance, but they could make substations like solar panels instead, given the various resources and locations. What is the future of â€Å"Burgerville†? I personally believe the future of â€Å"Burgerville† is very bright because we as a society are holding businesses to higher standards and considering their socially responsible and a good company to work for they should expand rapidly.

Kodak vs. Fujifilm Essay

I began writing to show how business can quickly go out of business if the owners do not keep an eye on its public. Kodak failed to meet its customer’s needs, so the company could not keep up with demands. Have you ever gone shopping and found yourself searching for an item you have seen advertised in another store, only to be told that the item was out of stock or this store does not carry that product. This is what happens when supply does not keep up with demand. The company goes under, under the strain of their competitor’s reactiveness. Kodak needed to make changes sooner rather than later when their management made decisions that could help or hurt Kodak. Fuji constantly made changes and made the necessary changes to meet their customer’s needs. As a business owner being able to reach and understand each customer will help in sales so profits will rise. Many people continue to shop where products are cheap and convenient. Staying in business is knowing and meeting different people with different wants and needs and then helping them with finding an inexpensive means of finding them. That is the nature of business and a way to keep a customer satisfied. Building a relationship with customers is the most important aspect in business. If the business does not speak directly to its customer’s they will soon have a loss in customers. Management plays an important part in the structuring of a business if the manager is not being active in the search for new ideas. Therefore technics to improve the company that company will be lost. New  products must be advertised and sold in order to grow successfully. Ideas must be turned into products and problems concerning issues in a product must be changed into improvements for the customer. All these things must be completed to make sure there is a constant growth in business, so its sale s could be turned into capital to expand the business. Kodak vs. Fujifilm Growing up in a big family where parents loved taking pictures and capturing that special moment. Kodak and Fujifilm played an enormous role in many households around the world. When it comes to history and competition, management strategies play a key role in the way two competitive companies embrace innovation. Kodak and Fujifilm companies focus on both photography and imaging as their core businesses. Kodak had an upper hand by starting earlier than Fujifilm, 1888 compared to 1934 (Kodak and Fujifilm, 2012), Fujifilm adapted more to the market changes and currently still is a leading force in the film industry. Kodak was in bankruptcy protection since January 2012 under Chapter 11 with hopes to try to reconfigure its business strategies. Slow and comp lacey adaption dominated in Kodak Company’s while Fujifilm embraced diversified spirit in all aspects of the market relevance. Each company’s ethics and social approach clearly reflects their profitability to give back to the community. Production standards were maintained that satisfied all consumers. Possible changes of the decision-making process that would embrace flexibility and be the best way to ensure diversity and innovation in any organization. Describe the History and Core Business of Each Company Kodak Kodak was formally known as Eastman Kodak Company. The founder George Eastman (1888), patent and developed a technology that would change the way we see things in still life. Eastman launched the ease to photography, the first simple click camera, photography equipment, film, paper, and color chemicals. Kodak was making a profit by the 1990’s. (â€Å"Building the Foundation†, n.d.). Although Kodak developed the basic technology for the digital cameras in 1975, the idea was dropped due to the fear that it would threaten the film business (Williams, 2013). Kodak dropped the ball on what  would have been the biggest technology development in the film industry because they could not see the future without traditional film. Digital cameras are much faster and more efficient than the traditional film, so Kodak sales dropped considerably. Competition from other companies would eventually lead to Kodak’s loss of market shares in United States and worldwide. January of 2012, the company filed Chapter 11 bankruptcy protection, and a year later, the court approved financing. Kodak, they sold patents to a group of companies: Apple, Microsoft, Google, and others. Fujifilm The Japanese company was founded in 1934 (Fujifilm, n. d.). They focused on photography and imaging. The company soon ruled the Japanese market, which was ranked second after the United States in film usage (Fujifilm, n. d.). Eventually, the company entered the global and American market with a bold move, using aggressive marketing and low prices (Fujifilm, n. d.). The turning point of the Fujifilm’s success in this venture was marked by the 1984 Los Angeles Olympics (Fujifilm, n. d.), when they became the official film of the event. This placed Fujifilm on the market permanently, and the company started taking over Kodak’s market share by offering equal quality products for a cheaper price (Fujifilm, n. d.). As Fujifilm prepared for the fast changing needs in the market, it widened its business scope to digital cameras, printers, photocopiers, and optical devices (Fujifilm, n. d.). It also tapped into the health sector, producing medical equipment that includes X-ray i maging and chemicals (Fujifilm, n. d.). Compare and Contrast the Approach to Management That Each Company has Pursued in Order to Embrace Innovation. Kodak’s failure to embrace innovation in a timely fashion could be blamed on its management’s approach. They seemed to â€Å"rule† from behind the desk from their Rochester headquarters, which made them ignorant about the coming changes in technology and customers’ needs, and how it would affect them. Even when they were advised that the move to digital technology was necessary, management still refused to take action. In fact, avoiding revolutionizing the technology they originally created is the main reason behind Kodak’s current troubles and loss of share in the market (Williams, 2013). Although they created the first ever digital camera back in 1975, top-level management rejected the idea in fear of losing its core business  in film. Looking back, this seems to be the turning point in the company’s fortune (Mui, 2012). The predicted change to digital technology 20 years later was seen as the far future, and as the company enjoyed success, leadership did not see a reason for change. In recent years, however, Kodak tried to change its management strategy in embracing innovation. They shifted to delocalize research and collect data, in order to gather more information about consumer preferences. They also diversified top-level management to ensure best skill input in each field, and implemented a more democratic management style that listens to staff suggestions and ideas (Williams, 2013). Fuji, on the other hand, took a different approach from the beginning; while they were successful in the film business, they prepared for the switch to digital technology and developed new business lines. Initially, they started off as a photography and imaging company, then diversified into different other products such as digital cameras, cosmetology, and medical equipment. This enabled Fujifilm to achieve profits depending on the preferences of their various customer bases. After its successful dominance in the Japanese market, Fujifilm realized the potential in venturing into the global market. The 1984 Olympics in Los Angeles marked the breakthrough point in this venture, when Fujifilm became the official film of the event. This provided the company the opportunity to get a growing portion of Kodak’s market share (Schum, 2012). A joint venture with the UK based Xerox (Fuji Xerox) helped establish further global production and sales. Their consolidated funds equipped both companies with capability for innovation, research & development, and investments. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response. Opposing to change by management was a major cause for the failure of Kodak. Even though they dropped the ball on the digital technology, Kodak got the credit for the digital invention. They felt their initial plans and strategy worked so well that change was not needed. The management team believed that its core strength was in the brand and marketing that they coul d just partner up with or buy into a new industry such as drug or chemicals. But without in-house guidance, Kodak lacked the ability to integrate the companies it had purchased and to negotiate profitable partnerships (Schum, 2012). Unlike Kodak, Fujifilm implemented its goals and ideas, and the company’s quick  reaction to change was an advantage over Kodak. The success of Fujifilm can be mainly associated with Management’s flexibility to be innovative and venture into new technology, which has put the company at the top of the photographic industry since its founding in 1934 (K.N.C., 2012). When Fuji realized that digital photography would be the way of the future, the company went through some changes to get away from the same type of marketing that Kodak was stuck on. Fuji still went through a number of years of losing profit because of making film manufacturing and sales its main business, but eventually Top Management had to implement new strategies. Evaluate each Company’s approach to Ethics and Social Responsibilities and the impact those approaches have had on each company’s profitability. In 2004, Kodak was ranked 58th out of the top 100 companies surveyed for the listing of, â€Å"Best Corporate Citizens†. This acknowledgement was given by Business Ethics Magazine, and according to the article, Kodak had been in the running for 5 years (Business ethics names, 2004). Some of the areas that Kodak was recognized for were for the company’s anti-discrimination policies, and its fair treatment of women and minorities (Business ethics names, 2004). From a social responsibility standpoint, Kodak contributes to, and supports a number of community organizations such as, the United Way, museums, cultural facilities, and performing arts organizations (Community affairs, 2013). The only aspect of poor social responsibility that I can apply to Kodak would be from the years of poor management decisions and a waste of money on a division of the company. Kodak did not prepare for the future, and ended up having to file bankruptcy, which stained the company’s image. Hopefully, Kodak management has learned from the mistakes of the past and be a respected brand. Kodak is committed to environmental, ethical, and social responsible operations that include maintaining safe work environment and providing quality products. Kodak’s single-use recycling programs help to avoid waste while saving resources and reducing cost of reusing the recycled material. All in effort to promote Kodak’s images as a trustworthy and thorough company. Fujifilm is obligated to ethics and social responsibility as well. The company’s mini-lab network provided them with benefits of international economic scales for both manufacturing and marketing operations (Tsurumi & Tsurum.,  1999). For example, Fujifilm’s cost of goods sold as a percentage of sales continued to decline from 1980’s to 1990’s, although it had to a bsorb repeated cost of imported silver materials. Fujifilm spent ten times more for advertisement than Kodak did in Japan (Japan Market Research, 1995). This ensures that these measures and values are integrated in all company procedures. They also implemented a transparency policy to keep the government and customers aware of its business activities. Discuss the extent to Which Management of both Companies adapted to changing Market conditions. From what I have researched and wrote about, Kodak stood firm in their traditions and was confident in their brand and marketing strategies. Kodak management had great inability to adapt to the changing marketing conditions when the signs were there for the future. That inability led them straight to bankruptcy (Schumpeter, 2012). Currently, the company is trying to reconstruct its strategies with a main focus on commercial printing. Fujifilm, on the other hand realized that major changes were necessary the coming of the new photographic film. Management made the appropriate moves to prepare for the future marketing conditions. They ability paid off. Fujifilm management team displayed the true value of innovation, strategy, and execution compared to Kodak management team. There diverse in-house expertise insured a smooth transformation (Schumpeter, 2012). Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions. An open mind: Management should have upward communication in its companies marketing strategy and decision making process. The lower-level management team gives the upper-level management team positive or negative feedback on the operation issues, problems, and performance of a company in order for all operations to run correctly and smoothly. Broad minded employees are open to new ideals and will be a great asset to the growth of any company or business. Global Expansion to Long Term-Planning: Designing their products according to the global market changes. Making comments to increase the products and services by constantly assessing and improving the processes used to create those products. By doing so, the company could expand in marketing faster, reliable, and satisfactory products in services to make customers return. Teamwork: Managers and non-managers collaborating with business owners, suppliers, employees, and customers working together to make improvements and solve problems in a company. Combining different skills and allowing employees to work together as a team to get a Clients order completed. References Bloomberg, (1998). Kodak-Fuji in U.S expected to heat up, New York. www.articleslatimes.com/1998/feb/16/busines/fuji.bloombergnews Fujifilm. (n.d). Fujifilm Global. Retrieved from http://www.fujifilm.com/ Kodak. (n.d). Building the Foundation. Kodak. Retrieved from http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Building_the_Found ation.htm Mui, C. (18 January, 2012). How Kodak Failed. Forbes. Retrieved from http://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed Schumpeter,(2012). How Fuji film survived, www.economist.com/blogs/Schumpeter/2012/how- Fujifilm survived William, C (2012). Management: MGMT5. (5th ed.). Mason, OH) South-Western Cengage Learning Ziemba,S.(1996) articles about Fuji- chigogotribune.www.articles.chicogotribune.com/keyword/Fuji

Business Accounting and Ethical Standards

A) The duty of the auditor arises from the ASA 315 which in conjunction with ASA 570 on Going Concern wherein he has to see if there is an environment which leads to misstatement of records. He should accordingly recalibrate his assessment. With the new evidence, he should check if there exists a material uncertainty and therefore conjectures to the ability of the pany to continue as a Going Concern. With the new evidence, the auditor will see the following that there is an immense doubt on the fact whether the pany can continue as a Going Concern and therefore adequate disclosures are made pointing to such events which creates such conjectures on the pany to continue as a Going Concern. Here, King & Queen (K & Q) auditor are auditors of Impulse since 2005. They should be aware that there are liquidity problems in the pany. Hence applying ASA 570 and dictated by their duty in Sec 295 (4) of the Corporations Act, K & Q auditor should have done additional audit procedures to check the viability of the Going Concern assumption. These could include points like valuation of inventory,   receivable realisations. This will stamp the fact that if there is a risk of Going concern and whether such facts will be disclosed. Hence they have not done their duty as per audit standards and mon law. As a result, there is a transgression of proper professional skill and standards In a case of Esanda Finance Corp Ltd vs. Peat Marwick Hungerford’s[1], there is a landmark High Court ruling. This has thrown light and made it clear about their view on earlier judgements and revised their mistakes in the past judgements. They have now eliminated the liability of the auditor in a third party liability. In that they have tested the bined facts of Proximity, Reliance and Causation. The case is similar to this case study where Esanda had an economic deprivation when they sanctioned the loan to the pany on the back of the auditor’s report analysis. It satisfied itself whether auditor to be held liable. The courts concluded that there was a mere reporting to the shareholders and not to the financiers. They did not have any clairvoyance that lenders would act based on this report. This is in spite of the fact that they were aware that report did not indicate a true and fair view of financial statements. Since they did not anticipate that the financier will b e using the report, K & Q auditor should have made it clear that the report would be analysed and used verbatim by the lenders and hence a probability of loss could be there; It is stated that Esanda unreasonably depended on the audit report and did not perform diligence themselves to convince of the finances of the borrower The Court held that auditor has not breached duty of care and used the test of Proximity & Causation in their conclusion. Depending on this case, K & Q auditor were not aware that the report would have been used by EFL Finance for lending. The finance pany lent to Impulse by relying on the report and did not conduct an independent diligence. Depending on the case of Proximity, Reliance and Causation, K & Q auditor remained within their limits of duty of care and hence are not liable to EFL Finance b) If Esanda had ab initio mentioned to K & Q auditor that they will use the report for deciding on lending to Impulse, it can be concluded that the test of Proximity and Reliance are maintained. Hence K & Q auditor may exercise reasonable care keeping in mind that one of the intended audiences is EFL Finance who will rely on the audit procedures of K & Q auditor. Hence they need to collect audit evidence and reach a conclusion in their audit report keeping in mind the reader. Even after such mention, if the procedures on inventory and debtors are not done by K & Q auditor, then they have transgressed the precincts of care and their pliance with Proximity, Reliance has failed. As a result, the Causation factor or cause of economic loss has been triggered and accordingly K & Q auditor will be liable to EFL Finance in this scenario 2A) This is defined by APES 110 Code of Ethics for Professional Accountants, Independence prises of: Independence of Mind (Actual Independence) – This expects a mental state which ensures that the auditor acts as an objective and independent person. His opinion will therefore be free from any vested interests and influences. Independence in Appearance (Perceived independence) – Auditor to maintain his image and standard such that any third party will not raise any doubt on his independence and credentials to form an opinion. Independence of the mind or actual independence involves objectivity of the mental condition and mental state and his objectivity to react to specific situations. An auditor who is truly independent has the ability to make non vested decisions in spite of the prejudices. However, since the state of mind where he is perceived to have colluded with the pany and promised his principles is highly volatile, it cannot be objectively benchmarked with respect to time and environment. Therefore, the test of Independence in Appearance or â€Å"Perceived Independence† needs to e upheld wherein he shows the same consistency in behaviour to a knowledgeable person and his client equally. Perceived independence can be measured based on how close the audit member is to the client and he gets any pecuniary benefits for the same. This could also include a dependency test on his economic drive with one client measured to his total revenue. Perceived independence accentuates the credibility of th e report and opinion expressed by the auditor and therefore his opinion is worth the salt. (i) Bob – Principle of Confidentiality is a key point of APES 110 Code of Ethics for Professional Accountants wherein information extracted in a professional engagement is not to be disclosed to any third party without specific authority nor use it for personal benefits provided there is no legal and official reason to reveal. In the instant situation, Bob copied confidential information which was used for his personal benefit of finishing his university assignments though it did not contain the Club Casino name. Even if you remove the name of the client in the assignment, it does not remove the fact that confidentiality was predominantly breached. This being used for vested interest and not professional interest, there is no possibility of cover up with any alternate action. (ii) Wendy – Wendy is a partner in an audit firm. She has been assigned post of pany Secretary (CS) position in the same pany who is her audit client. This triggers Clause 290.142 of APES 110 Code of Ethics for Professional Accountants. Assignment of such staff is pointing to a self review threat which could have been absolved if it was for only a temporary period. But that not is the case, wherein Wendy has been given the post on a permanent basis. Her position is close to the pany triggering self-review and advocacy threats. Hence there is no way the threat can be brought to acceptable level. Per AUST290.148.1, a pany Secretary is an Officer under the Corporations Act. Wendy cannot act as a temporary partner in the client.   The only way is to resign from the audit engagement. (iii) Leo- Leo is a close member of the audit group and his elative prepares the financials and statements in the firm. The opinion to be expressed on such cash flows has a conflict for Leo. The threat therefore can be minimised to Acceptable level if Leo is replaced and he is restricted from working on such assignments where his relative has an influence in making the base documents to be audited. Per APES 110 Code of Ethics for Professional Accountants, it is r mended that Leo to be removed from the audit since his father has a more than significant influence (iv) Chan & Associates – If Chan holds stake, such stake will not create an independence threat if the business relationship is insignificant to Chan, his audit form and the pany where he holds stake. Such stake should also not create an ability to control the pany and it is immaterial to him. But here Chan has 25% equity in the entity which is high and can create two threats namely self interest/intimidation. Per APES 110 Code of Ethics for Professional Accountants, Chan has to relinquish his stake and resign from his audit engagement responsibility of Classic Reproductions. Accounting Professional & Ethical Standards Board, (2008).  APES 110 Code of Ethics for Professional Accountants. Australia. Auasb.gov.au. (2016).  Australian Auditing Standards. [online] Available at: https://www.auasb.gov.au [Accessed 12 Dec. 2016]. Auditing and Assurance Standards Board, (2013).  Auditing Standard ASA 570 Going Concern. Austlii.edu.au. (2016).  ASA 570 - Going Concern - April 2006. [online] Available at: https://www.austlii.edu.au/ [Accessed 12 Dec. 2016]. Cpaaustralia .au. (2016).  Accounting professional and ethical standards. [online] Available at: https://www.cpaaustralia .au [Accessed 12 Dec. 2016]. Nguyen, V. and Rajapakse, P. (2008). An Analysis of the Auditors' Liability to Third Parties in Australia. mon Law World Review

Monitoring Essay Example | Topics and Well Written Essays - 250 words

Monitoring - Essay Example It may be legal for an employee to make negative comments about their employer over the internet. However, the employer might decide to discipline the employee if they directly post the negative comments in reference to them. Such discipline could amount to the termination of employment and other opportunities in the working environment (Online Privacy: Using the Internet Safely). If the employee defies the ethical concern on confidentiality and discloses confidential information about the employer over the internet, then the employer has a right to terminate their employment. Employers ask for private information about the social web pages of their employees. This is an ethical concern that affects businesses because it amounts to the infringement of the employees’ privacy rights. Such practices might affect the society in a negative manner, as the employers would practice discriminatory recruitment practices. The development of peer-to-peer sharing of files has led to a concern in business ethics (Business & Entrepreneurship). It has led to the illegal transfer of copyrighted content, for instance, the free sharing of software among users. The owners of such software could sue the business as they have defied the terms and conditions stipulated in the usage agreement. "Can My Employer Discipline Me for My Comments Posted on Facebook, MySpace, or My Blog?" - LawInfo. Web. 3 Nov. 2014.

Land Law Essay Example | Topics and Well Written Essays - 1500 words - 6

Land Law - Essay Example of the purchase, all three were undergraduates at Hanterbury University, but since graduation A and B have started work in management trainee positions for the Ocean Hotel. C became a postgraduate student at the University. Three months ago, A was told that the hotel wanted to send her on a one-year training programme in Geneva, Switzerland. She discussed the opportunity with B and C, saying that she would like Sardine Cottage to be sold, since in the future she may take up a hotel appointment anywhere in the world and she would rather have her share of the proceeds of sale. B and C told her that they did not want to sell the property, because of its convenience for their work and studies. A consulted a solicitor and asked the solicitor to send a ‘notice of severance’ to B and C. The notice was duly sent, but, before it was delivered to B and C at Sardine Cottage, B was rushed into hospital with serious heart problems. A collected the letters containing the severance not ice, addressed to B and C, immediately after the postman delivered them to Sardine Cottage. B and C have never received the severance notice. B was informed that she was very seriously ill and made a will in hospital leaving all her real and personal property to her mother, W. Unfortunately, B died shortly after making the will. C is stricken with grief over the loss of her cousin B and feels that she would be unable to live in Sardine Cottage in the future. Consequently, she would like the Cottage to be sold. However, due to the credit crunch, A has been told that the training opportunity in Geneva is no longer available and she is opposed to the sale of Sardine Cottage where she wants to continue to live. Moreover, A would like to wait and see if the property market improves before making any decision to sell Sardine Cottage. The registered proprietor of the Ocean Hotel is J, who is also the general manager. The hotel has large grounds, which included a small property

Big brother show Research Paper Example | Topics and Well Written Essays - 1000 words

Big brother show - Research Paper Example The relevance of a media product encompasses political, social, technological, and cultural features. With urbanization and globalization, societies integrated resulting in cultural and contextual fusions. Because of the integration, social and cultural features became common as the media became an integral influencer of cultures (Kopp and Max 25). The increased human interaction broke the previously existing definitive cultures resulting in independent families with relative lifestyles. In such societies, the consumption of media content thus becomes relative as some of the features of television shows require social advisories and have relative relevance to the contemporary social and cultural structures as presented in the analysis of the Big brother show below. The Big brother show is one of the most watched television programs globally; the program is a reality show measuring the adaptability of housemates to different environments. It is a personality evaluation program. The mu ltibillion-dollar program selects participants from all over Africa and converges them in a single institution for a duration of two months a period within which the moderators evaluate their personality traits and their ability to adapt to the new metropolitan environment. While at the facility, the contestants face numerous challenges and evaluated on their ability to overcome the different social, cultural, and political challenges. The program has massive viewership and the organizers continue to market the show through the social media such as Facebook and twitter thus creating a big international viewership for their show. Just as with any other media product in the contemporary society, the show presents a number of both disadvantages and disadvantages thereby imploring relative consumption and assimilation of the ideas it represents. Africa is a multi-ethnic society with hundreds of smaller societies each speaking different dialects. The different societies thus exhibited di verse cultural practices effectively communicated through their different native languages. However, with colonization the different African states further adopted different European languages such as English, French, and German among others, which thus became their official languages. The Big Brother show draws participants from these societies indiscriminately creating a virtual society with several smaller cultures. The Big Brother show is a typical representation of a modern social setup, the show seeks to integrate the countries in Africa by uniting the people in their differences. Most of the participants and their fans align their likeness or hatred of the different countries depending on the nature of the relationship among them while at the house. The show’s main objective is to unite Africa thereby developing a cohesive society that share cultural and social values despite their differences (Andrejevic 33). Different African countries have previously had civil wars and political conflicts thus disintegrating the societies further. Such a social television program as the Big Brother provides an effective social platform for uniting the disintegrated countries. Citizens of a country unite and rally behind contestants from their countries a feature that effectively unites the diverse ethnic groups in the countries. The fans interact extensively on the social media such as Facebook, Instagram and Twitter among others. In the normal political context, such societies fight and antagonize each other for presenting conflicting political and social ideologies. However, during their patronage of the Big Brother show, they all unite thereby presenting similar views and support about the different